Amazon Alexa+ Now: How to Turn It Off in 5 Simple Steps

Amazon has quietly rolled out Alexa+—an enhanced voice‑assistant experience—to every Prime member, even those who never asked for it While the feature promises faster responses and richer content, many users feel it adds unwanted data usage or simply prefer the classic Alexa behavior

This guide walks you through a clean, repeatable process to disable Alexa+ from any device linked to your Amazon account No coding, no hidden menus—just five straightforward actions you can perform from a web browser or the Alexa app

By the end, you’ll have full control over your voice‑assistant settings, protect your privacy, and avoid the surprise “new feature” notifications that can clutter your experience

Amazon Alexa+ Now: Step-by-Step Instructions

Step 1: Sign In to Your Amazon Account Open amazoncom in a desktop browser or launch the Amazon app on your mobile device Enter the email address and password associated with your Prime membership

Tip: If you use two‑factor authentication, have your phone handy to approve the sign‑in
Step 2: Navigate to the Alexa Management Hub From the top‑right menu, hover over “Account & Lists” and click “Your Account

” Scroll down to the “Alexa” section and select “Alexa Settings” Alternatively, you can go directly to https://wwwamazoncom/alexasettings after signing in
Step 3: Locate the Alexa+ Toggle In the left‑hand navigation, click “Voice Settings

” Find the entry labeled “Alexa+ (Enhanced Alexa)” It may appear as a switch or a radio button set If you have multiple devices, ensure you’re viewing the account‑wide setting rather than a single Echo’s configuration

Step 4: Disable Alexa+ Toggle the switch to Off or select the “Standard Alexa” option Confirm the change when prompted—Amazon may ask for brief feedback on why you’re turning it off

Wait 30–60 seconds for the setting to propagate across your devices
Step 5: Verify the Change on Your Device Open the Alexa app on your phone or speak to any Echo device: “Alexa, what’s new

” If Alexa responds without the “Alexa+” branding, the feature is successfully disabled Optional: Restart the device (unplug for 10 seconds, then plug back in) to ensure the new profile loads

Troubleshooting
Even with a clear path, a few hiccups can arise Below are the most common roadblocks and how to resolve them

• Alexa+ toggle is missing.
  • Ensure you’re signed in with the primary Prime account—not a child profile or a secondary Amazon account.
  • Clear your browser cache or try a private/incognito window to rule out stale UI elements.
  • Update the Alexa app to the latest version; older versions sometimes hide newer settings.

The switch re‑enables itself after a reboot • This can happen if a family member with admin rights re‑activates Alexa+ via the Alexa app

Review Household Settings and remove unnecessary admin privileges Device still speaks “Alexa+” after disabling • Force a full device reset: unplug, wait 15 seconds, plug back in, then say “Alexa, reset

” • Verify that the change has propagated by checking the setting on a second device or via the web portal Unable to locate “Voice Settings” in the menu

• Amazon occasionally reorganizes the UI Use the search bar at the top of the Alexa Settings page and type “Alexa+” or “Enhanced Alexa

” The result will link directly to the toggle
Pro Tips Audit Your Household Permissions Regularly review who has admin rights in Amazon Household Limiting admin access prevents accidental re‑enrollment of Alexa+

Leverage “Do Not Disturb” for Privacy Even with Alexa+ off, voice recordings are stored Enable Do Not Disturb during sensitive conversations to avoid inadvertent recordings

Use the “Alexa Voice History” tool After disabling, periodically delete old voice recordings to keep your data footprint minimal Consider a Dedicated “Smart Home” Account

If you manage multiple Echo devices across a home, create a separate Amazon account solely for IoT devices This isolates Alexa+ settings from your personal Prime account

Stay Informed Amazon rolls out feature flags via email Subscribe to the Amazon Communications Preferences and deselect “Product Updates” you don’t want
Next Steps
You’ve successfully turned off Alexa+, reclaimed control over your voice‑assistant experience, and learned how to keep that control long‑term

Next, you might explore:

• Customizing Alexa routines without the “plus” features for a leaner setup.
• Setting up Alexa Guard for home security while keeping data collection minimal.
• Reading our guide on Managing Amazon Voice History for deeper privacy hygiene.

Feel empowered to tailor your Amazon ecosystem—share this guide with friends who might be surprised by Alexa+ and let us know in the comments how the process worked for you!

Source: Amazon’s public Alexa+ rollout announcement and user‑experience observations (2026).

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